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Recruit, Retain and Engage with your Organizational Culture
November 2007
Culture is defined as being the collective behavioral norms and values of a group of people. Organizational culture is now emerging as a primary way to, not only promote a successful business strategy, but to also improve overall employee satisfaction and productivity. According to the 2007 Accountants Inc. Compensation, Benefits and Workplace Trends Guide, company culture/people is the number one attribute that organizations use to attract and retain employees, and is also the main reason high level executives choose to stay with their company. Ignoring the value of a positive organizational culture can make attracting and retaining top talent even more difficult as the available pool of quality professionals continues to diminish.
Creating the personality of the organization stems from the leadership team and is shaped by the leadership’s overall values and strategies. By focusing on building and sustaining a professional and exciting cultural philosophy, an organization shows that people are its most valuable asset. According to Kevin Eikenberry, Chief Potential Officer of The Eikenberry Group, there are seven ways to ensure a strong organizational culture.
Seven Reasons to Ensure a Strong Organizational Culture
- Talent-attractor: Top talent is more selective than ever and they want more than a salary and benefits—they want a positive working environment.
- Talent-retainer: Top talent will stay where they are if they love their work environment.
- Engage people: Engagement provides a safer, more productive and more willing work environment.
- Create energy and momentum: Creating a vibrant culture allows people to express themselves resulting in reinforced attractiveness of the organization.
- Change the view of "work": By creating a culture that is attractive and fun, people's view of "going to work" will be a positive one.
- Create greater synergy: Culture brings people together. Having the opportunity to get to know each other creates connections and in turn leads to new ideas and great productivity.
- Make everyone successful: Investing time, talent and focus on organizational culture will ensure all of the above benefits.
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With many people spending more of their time at work than with family, investing time at a place that is enjoyable, meaningful and engaging is proving to be as valuable as some compensation and benefit packages. By having an organizational culture that promotes the above reasons why organizational culture matters, employees will be more satisfied and more likely to stay with their current organizations.
Accountants Inc. is a part of the Vedior Group of Companies, one of the world’s largest recruitment companies. Our team of staffing experts works to provide clients with the latest trends in accounting, finance, recruiting and retention. Together with our sister company, Acsys, Inc., we conduct in-person interviews with over 4,000 hiring managers each year, discussing the issues they feel are most critical to their business. To find out how your company can participate in the Survey or to help you meet any current project or direct hire recruiting needs, call Accountants Inc. at 1-800-430-3111.
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